How to Get More Prospects to Say “Yes!”
Did you know that by the year 2020 85% of customer interactions with brands like yours will take place without speaking to a human?
This is according to the latest findings by respected research firm Gartner.
And is largely due to the rise of the internet and content marketing.
You see, in the old days you had to pick up the phone or attend a conference to speak to a company representative.
Today, you just grab your mouse, point at the screen, and get instant access to more suppliers than you can poke a stick at.
It’s the same for your potential customers.
They can look at 3- 6 of your competitors online in less time than it takes to walk to the lunchroom.
And they do!
In fact, the research company Sirius Decisions found 67% of the buyer’s journey is now done digitally.
So you need digital content.
But it’s not enough to just show up on the first page of google …
You also need to …
Show up with the exact type of
content your potential customers are looking for!
So, what are your potential customers looking for when they do an online search?
According to Content Marketing Institute, customer testimonials and case studies are the most highly sought-after information.
And they’re not the only ones saying this.
A study by Hawkeye found that 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited testimonials and case studies as the most influential types of content.
And Dimensional Research discovered 90% of buyers who read positive customer success stories said it influenced their purchase decision.
Google’s own data supports this and suggests 60% of B2B buyers search for peer reviews and testimonials before reaching out to a brand for a quote or making a purchase decision.
Anyway, all this begs the question:
If 85% of customer interactions with brands will be via content by 2020, how much relevant, helpful content do you have on your website?
And, if the most influential form of content is case studies and testimonials, how many testimonials and case studies do you use in your marketing?
If the answer is “not enough” …
I’ve got great news
As a professional copywriter and corporate content creator, working with large and small companies throughout Australia, I can research and write case studies and testimonials for you.
And just so we’re clear …
When I say, “case studies” I’m talking about highly effective client success stories that showcase how your clients use and benefit from your products or services.
This is the kind of vital information your prospects not only seek when in ‘heat’ for a product or service like yours, but they actively share it with other members of the team, including the key decision makers you are trying to influence.
In other words, case studies cut through all other content and information produced by companies competing for the same business and position you as the company most suitable for the job.
And the cool thing about case studies is they can be used at every stage of your marketing funnel.
- You can use them on your website to convince first time visitors that you are experts in your field.
- You can use them as a sales aid for salespeople to use in person to convince prospects to sign on the dotted line.
- You can post them on your blog for prospects to read as they navigate around your website.
- You can insert them in your proposal to add conviction to your pitch.
- And much more.
Here’s what you get when you hire me to research and
write these critical case studies for your business …
- Me or a member of my team will do the research needed to understand who your audience is and how to best position client success stories in a way that makes people favour you with their business.
- We’ll interview the client using a series of carefully crafted questions, designed to get at the heart of the most interesting and desirable benefits received from doing business with you
- We’ll write the case study and format it in line with your company’s marketing material, branding and image
- We’ll send the case study to you or your marketing team for approval
A special bonus when you hire me to
research and write case studies for you …
As a special bonus for taking me up on this offer, when I write a case study for you I will also repurpose the case study into a client testimonial to use on your website, client proposals, brochures and other marketing collateral.
Plus, I want you to be 100% delighted with the case studies I write for you, so I offer this no-risk guarantee …
100% Satisfaction Guarantee:
If you’re not 100% happy with any case study I write for you I’ll write it again, and again, and again until you’re 100% happy with it.
It’s easy to get started:
Simply (what’s the call to action) and let me know if you want 1,2 or 3 case studies.
I’ll then contact you to discuss the project, pricing and how to get the most out of case studies in your marketing.
Sincerely,
Scott Bywater
PS: Because case studies are time consuming projects to write, requiring rounds of interviews, edits, first drafts and approvals I need to write them on a first come, first serve basis. With that in mind, if you want to increase your lead flow and convert more leads into sales using case studies you need to reply today, before my schedule fills up.