Forward Pacing Your Client

Forward Pacing Your Client

Forward pacing is a powerful tool to use in your ads and sales letters. And this is a handy line you can use: “By this time, next week you’ll have…” Of course, this can also be changed to… “By the time you’ve completed my webinar you’ll have…”

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The Gary Bencivenga Copywriting Secret

Did you know that… According to a study published in the Aesthetic Surgery Journal, 81% of breast surgery patients and 68% of other body surgery patients reported improvements in sexual satisfaction. Interesting, huh? But is this just a useless fact to be thrown into the “too much

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Effective Newspaper Advertising: Camouflage Your Advertisement

Tips for creating more effective newspaper advertising. Let me ask you a very important question about Newspaper Advertising One of the most common ways to advertise in many countries  is newspaper advertising. Running an ad in the newspaper maybe one of the oldest advertising techniques. However, a

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