How can I tell good sales copy from bad sales copy? That’s a tough question to answer because it’s just so difficult to put into words. However last night while I was watching Australian Idol the answer came to me. You can’t explain it… you have to
Read more →Smart Goal Setting: Becoming a Mighty Lion or a Swift Gazelle Every morning in Africa, a gazelle wakes up knowing it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up knowing it must outwit and outrun (at least) the slowest gazelle
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