Lucky Study

Photo Credit to Microsoft Office

Yesterday I promised to share with you some information about the “luck study.”

So here goes – get ready to have your mind blown…

Nobody can doubt that luck has a factor on our lives.

For instance, I walked into a club one December, and met my wife.

That instantly changed my life.

I got one of my biggest clients referred to me via another client.

One could call those events luck, but what these events really stemmed from was something David Koch refers to as loose connections.

More on that later.

Let’s get stuck into the luck study:

Over ten years ago, Richard Wiseman decided to conduct a scientific investigation into the concept of luck.

He placed an ad in national newspapers and magazines, asking for two groups of people:

people who considered themselves considerably lucky and people who considered themselves very unlucky.

Here’s what he found:

People are not born lucky or unlucky – and their thoughts and behaviour are responsible for a significant amount of their good fortune.

Here’s how “lucky” people created their good luck:

First, they were skilled at creating and noticing chance opportunities.

Second, they listened to their intuition and made “lucky” decisions.

Third, they had positive expectations which became a self-fulfilling prophesy.

And finally, they had a resilient attitude which transformed bad luck into good luck.

Ok, here’s the “smoking gun” which blew my mind about this study.

Wiseman gave both the lucky and unlucky people a newspaper and asked them to look through it and advise him of how many photos were inside. On average… The lucky people took just seconds to look through the newspaper. But the unlucky people took about two minutes.


Because there was a sign on the second page of the newspaper which said “Stop counting – There are 43 photographs in this newspaper.” The unlucky people seemed to miss it.

He continued on and placed a second message half way through which said:

“Stop counting, tell the experimenter you have seen this and win $250.”

But the unlucky people missed this opportunity once again because they were too busy searching around for photos.

Interesting, isn’t it?

And the question we should all be asking ourselves right now is:

What opportunities am I missing out on right now because I think I’m unlucky?

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