The key to NOT being vague and boring is simple. Think about it like this. Imagine you had to do a speech to a group of aliens who can speak English? You knew nothing about...
I was at Greg Cassar’s event last year when I ran into a guy called Daniel Doherty… Anyway, he’s a tech superbrain, and was talking about all this stuff regarding these apps called pocket and...
If you sell high value consulting services… you’ll probably find not all clients are the same. Your best clients may be worth $500k or more over a lifetime. Meanwhile, your smallest clients may be worth...
Forward pacing is a powerful tool to use in your ads and sales letters. And this is a handy line you can use: “By this time, next week you’ll have…” Of course, this can also...
